To be a successful digital marketer for brands, there is a
need to increase traffic to my website . But then again , not all traffic is
good traffic. I need to produce meaningful creations to draw audience to
my site. I must know my niche, okay, so it is all about food and food
photography and recipes. So getting down to create my own recipes takes time
and food styling is another thing to improve too. But still not good
enough to draw audiences . Sometimes, I find I am losing many readers in a day
which is bad for a blogger of a decade old. A blogger friend told me that blogging is just not writing
out recipes but it is also important to note how I can add value to other
people’s
lives too.
Engaging my readers may be a good thing
therefore there must be a comment column on my website for queries.
Establish a social media
presence on Twitter, Instagram
and Facebook will help too.
There are so many things to do for my website
and my research on how to be a good
digital marketer for brands leads me to this wonderful article by
MyEmma - 6 top writing
Guidelines for quality Content Marketing which enlightened me in ways to draw traffic to my website, thus making me a successful digital marketer for brands.
Article Source :
My Emma
For most marketers, content marketing asset creation is a major part of their overall workday.
In fact, 53% of marketers
cite blog and article writing as their number one inbound marketing
technique. That’s because these online written assets increase brand
awareness, drive web traffic, and establish authority in the market.
It’s important for brands to produce content each and every day. This
content comes in many forms, the most traditional being a blog. But
these content marketing creation strategies also include writing up
marketing assets, creating case studies, building multimedia campaigns,
and more.
Online articles, however, are often the biggest challenge for digital
marketers. Because of their frequency and direct impact, it’s hard to
maintain consistency and carve out time for them.
Blogs drive organic traffic. They inform through valuable insights that
align brands as leaders in their field. They make complex concepts more
approachable and intriguing. And they work as a platform that bridges
that technical gap. Yet while blog creation is a major aspect of a
successful content marketing strategy, creating this quality content
isn’t as easy as you might think.
That’s a lot of time spent on a single piece of content. And if you’re
part of a small digital marketing team, you might not have that much
time each and every day to brainstorm, outline, write, edit, format,
review, and publish a blog.
So how can you streamline your article writing process to ensure you’re
creating valuable, quality content without sacrificing vital time and
resources?
It’s an age-old question, it seems. Writers have been asking themselves
this question for centuries. But for the modern marketer, time is really
of the essence. And with the hundreds of untrustworthy sources out
there, you want to make sure that your brand isn’t wasting your reader’s
time with lackluster blogs and articles.
Before you set out on your blog writing journey, make sure you and your
digital marketing team keep these helpful tips in mind. They’ll help you
develop quality content without dominating your entire life.
1. Be original.
78% of CMOs
believe custom content is the future of content marketing. That’s
because this original, engaging content drives more unique traffic. By
writing about evergreen topics, you keeps the relevant, engaging traffic
rolling in.
But when you take the next step and think outside the box to create more
original content, you separate yourself from the competition.
Ask questions your audience might be asking, and make sure you answer
them in ways that they may not be expecting. Provide them with new
insights, new research, and new information. This will keep them coming
to your website over others because you have something different to
offer than the competition.
The first step in creating original content is to create content that other brands haven’t thought of yet.
Of course, this isn’t the easiest process. And it definitely takes some
time to get started. But once you do, you’ll be one step closer to
securing more conversions.
2. Do thorough research.
Another aspect of a successful, quality content marketing strategy is research.
Of course, when writing about technical topics, you want to do research
and show that you’re a thought leader. But this research is equally
important whether you’re talking about blockchain evolutions or paint
colors.
Make sure you take the time to research. Researching will ensure your
solutions are relevant, your statistics are up-to-date, and your sources
continue to be strong and true.
Research is the backbone of a successful content marketing strategy. And
it’s another piece of the puzzle that definitely takes time and care.
But it’s also one of those avenues that ensures brand success in the
long run because it provides your audience with valuable information
that they actually want to share with their audience. And the more
shares you have, the more traffic you see to your website.
3. Stay on top of evolving content marketing trends with Google Alerts.
Google is a valuable resource for content marketers thanks to tools like
Google Trends and Google News. These sources allow marketers to set up
alerts when there are certain keywords and topics being talked about.
These tools are perfect for finding new topics to write about and new conversations to jump in on.
Coming up with blog ideas can be a challenging process. After writing
hundreds of blogs, it might seem impossible to come up with a new idea.
And scrolling through your newsfeed and media sites might take up too
much time with no results. But that’s the beauty of these digital
alerts. They’re always bringing you new and exciting topics your brand
may be interested in.
So if you’re looking for exciting, innovative content to tackle, setting
up these types of alerts is a great start. It could help you become the
first source of a breaking news story. And if you’re first on the
scene, your audience will take note.
4. Make your content actionable.
Another helpful tip for creating quality content is in the messaging.
Your blog is meant to be informative. It’s not necessarily meant to be
promotional, touting your brand’s success with every article. But, it’s
important that you
incorporate valuable CTAs throughout the piece so that the reader knows where to look for more helpful information.
These CTAs can be embedded naturally throughout the content, or they can
be layered in CTA boxes that stand out from the rest of the text.
Whatever that may be, make sure you create a sense of urgency that gives
your audience something else to do when they’re finished reading.
We do this with our blog posts as you can see below.
As you can see, we have a bolded CTA at the bottom of our blog posts as
well as a feature that leads readers along their informative journey. We
want them to keep reading and keep learning. And your brand should,
too.
5. Create content with social and other initiatives in mind.
Of course, it’s important that you’re creating content with your
audience and your industry in mind. But something a lot of content
marketers forget is that these blogs can’t just live on the blogging
platform itself. In order for these blogs to make an impact, they have
to be shareable across a number of platforms, including social media
accounts, email campaigns, and more.
Businesses with blogs generate two times more traffic from their email marketing initiatives
over brands without blogs. That’s why it’s important to write articles
that are relevant and engaging. They need to be able to drive traffic
from all points of origin. Otherwise, why are you even creating these
assets in the first place?
If you’re looking to create quality content, make sure it’s built to survive across your platforms and digital campaigns.
6. Consider outsourcing your content marketing initiatives.
Outsourcing your blog writing isn’t a bad thing. It doesn’t mean your
brand doesn’t care. It doesn’t mean your team is lazy. And it certainly
doesn’t mean that you don’t have the ability to create quality content
yourselves. Sometimes, it’s just more efficient to work with outside
agencies and freelancers to create these content pieces.
Your blog is a valuable resource for your brand and your audience. It
requires constant upkeep. You need to make sure that your team is
constantly uploading new content and providing your audience with
valuable insights. That being said, you might not have time each and
every day to sit down and write a blog.
But taking time to vet your freelancer team and edit blog posts is a
substantially smaller burder than writing these articles yourself. So
give this process a little bit of time up front thoroughly evaluate your
team of freelance writers or your content marketing agency, then you
can rest a bit more on autopilot thereafter.
And even if your freelancers are great, you are still the expert on your
brand. A little care needs to be given to making sure your freelanced
content is on-brand, credible, well-researched, and engaging. But
again—this will take you much less time than actually writing each post
yourself.
If you’re going to outsource, you need to be smart about it. Take the
time to vet potential candidates. Ensure they understand your brand and
the tasks at hand. These writers should be experts—if not about your
brand, at least about the content they’re creating.
The results, if done correctly, can easily spell content success for your brand.
Wrap Up
As a digital marketer, it’s important to focus on your content marketing
strategy. One extremely valuable area you should keep in mind is
blogging. Blogs drive traffic to your website and give your consumers
constant content engage in.
Make sure you’re creating quality content without sacrificing valuable
resources. Your digital marketing team needs to be original and create
well-researched, relevant, and actionable content that keeps your other
marketing strategies in mind.
That being said, article writing takes time—time not all content
marketers have. If this is the case for you and your team, outsourcing
is a great solution.
